Strong Facebook profiles for advertising: what actually matters

Turn each label into a question

Do not compare promotional names as if they were technical specifications. Ask for an objective description of each claim, with context and evidence. When the definition remains vague, keep the information marked as unconfirmed instead of assigning a quality that has not been demonstrated.

Preserve the identity of the person doing the work

Meta states that a main profile should use the name the person goes by and prohibits identity misrepresentation. Organize work around identified people and authorized access. A commercial description does not justify taking on someone else's identity.

In your inventory, connect each activity to the real responsible person and the relevant business asset. A team does not need to collect personal passwords in a spreadsheet to know who manages a Page. The purpose is clear responsibility, not centralized credentials.

• Meta: profile authenticity and responsibility

Check whether the gap is a profile, permission or setting

Illustrative example: a person can log into Facebook but cannot manage a client's Page. That does not demonstrate a need for a different profile. Identify the correct Page, the access owner and the intended activity. Record the displayed message and review the applicable permissions.

In another situation, a media buyer can work on the Page but cannot see the ad account listed for the project. These are separate assets. The assessment should address the missing item and required authorization, without assuming that access to one grants access to everything.

• Compare assets and their functions
• Understand identity and operational access

Protect access as you organize it

Meta recommends two-factor authentication and security review tools. Keep recovery methods under the responsible person's control. Review protection before increasing the number of projects that person manages.

• Define the task and asset before requesting permission.
• Use your own authorized session to review access.
• Keep passwords, codes and login sessions out of commercial conversations.
• Record responsible parties and unresolved issues without exposing personal information.
• Review permissions when the team or contract changes.

• Meta: account protection and recovery
• Download the asset and responsibility inventory

Address the stated issue when a restriction exists

Record the affected asset, the displayed message and when the issue began. Use the official support or review options available for the case. Do not treat acquiring another identity or asset as a way to bypass a restriction.

When requesting guidance, describe the activity, existing assets and access question. Do not send another person's documents or credentials. CHAMPX can clarify a commercial inquiry; this guide does not promise account recovery, advertising approval or campaign results. Keep the inquiry separate from any official platform review.

• Organize access across multiple projects

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