CHAMPX
Practical guides
Concepts, selection criteria and access management for Meta, TikTok and Google.
Meta
Business portfolio, profile, Page and ad account: what is the difference?
Compare Meta business portfolios, profiles, Pages and ad accounts. Identify assets, responsibilities and permissions before requesting a proposal.
Explore →MetaHow to evaluate a Facebook business portfolio before committing
Compare business portfolio proposals by scope, authorization, total cost, handover and support. Download a comparison sheet and acceptance checklist.
Explore →MetaVerified Facebook business portfolios: what to check before deciding
Evaluate a verified business portfolio proposal by asset, status, evidence, included items, limits and handover conditions.
Explore →MetaHow to organize a Facebook Ads structure for an agency
Organize Meta assets by client, responsible party and permission. Use an inventory to identify gaps, review handovers and plan offboarding.
Explore →MetaStrong Facebook profiles for advertising: what actually matters
Understand searches for strong, aged and warmed profiles. Separate commercial labels from authentic identity, permissions and verifiable evidence.
Explore →TikTok
TikTok Business Center or Ads Manager: what do you need?
Understand the difference between TikTok Business Center, Ads Manager and an ad account. Plan assets, responsibilities and permissions before starting.
Explore →TikTokHow to prepare partner access in TikTok Business Center
Prepare partner access in TikTok Business Center: identify the business, define permissions and verify asset sharing with the responsible people.
Explore →Google Ads manager account or individual account: what is the difference?
Understand the difference between a Google Ads account and a manager account. Plan account links, responsibilities and access for your projects.
Explore →GoogleHow to organize Google Ads accounts without losing project context
Organize Google Ads accounts with an inventory, clear responsibilities, consistent names and access reviews. Download a template to map your setup.
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